Alternatively, you can also offer express checkout which seamlessly lets the customers checkout from your online store. Shopify lets you offer regular checkout that allows customers to fill in their information, enter their shipping details, and then continue to the payment page. This is where the similarities end and the differences begin. It starts off similar to WooCommerce in that customers add products to their cart, proceeds to the cart page, and then select their checkout option before placing their order. Shopify offers a more detailed checkout process. The card input is too far down the page and the Place order call to action button, although large, still doesn’t stand out enough. It’s worth mentioning that customers can’t change the product quantity or remove items from their cart from the checkout page. The WooCommerce checkout page.Ĭustomers can also enter discount coupons at the checkout page and review their order details before placing the order. It’s out-of-the-box WooCommerce and I think there is considerable scope for improvement, which we’ll get to later. The WooCommerce checkout page is where customers enter their billing details and select their payment method before placing the order. The WooCommerce cart page.Ĭustomers can apply promotional codes, calculate their order’s shipping cost, and change the quantity of the items in their cart before moving on to the checkout form. The WooCommerce cart page lets customers review the products they’ve added to their shopping cart before they proceed to the checkout. Sodashi is an Australian skincare brand, and the site’s checkout process uses pretty much core WooCommerce. Let’s take a closer look at the WooCommerce checkout flow by examining the Sodashi website. It’s a simple, three-step process that gives customers a chance to review their shopping cart before checking out from your online store. Fill out the checkout form and pay for their order.They review their items on the Cart page. WooCommerce by default offers a streamlined checkout experience. We’ll also share some actionable tips on how to enhance the WooCommerce checkout flow. In this article, we’ll compare the checkout flows of the two most popular eCommerce platforms: WooCommerce and Shopify. Increasing the percentage of people completing the checkout process rather than abandoning their shopping cart can make or break a store in such a competitive market. Ideally, you want a highly conversion-optimized checkout flow. So on most stores there is huge scope for improvements. The checkout flow refers to the series of steps a buyer follows to place their order and is a crucial factor in a store’s conversion rate!Īccording to Baymard’s research on checkout UX, the average site has an incredible 31 preventable usability issues in the checkout flow. Great for offering post-purchase upsells.One of the main drivers you should consider when choosing an eCommerce platform is the checkout flow. Order confirmation – Page displayed as an order confirmation.Payment – Step to select one of the payment methods.Shipping – Step to select one of the shipping methods.Information – Step to enter all relevant customer details like name, email, address.The standard multi-page checkout on Shopify is divided into four steps: In contrast, others take time and carefully consider each field/step (i.e. It also depends on the geography – some nationalities tend to checkout faster without much hesitation (i.e. The general rule of thumb is that one-page checkout is better for a younger audience, lower AOV products, and mobile traffic. For some companies, the multi-page checkout actually converts better. The problem is it's not better for every business. Many merchants only pursue the one-page checkout because they think it's "better". The assumption is that the fewer steps, the smaller the drop-off and hence a higher conversion. It typically contains fewer fields and is optimized to be as simple as possible.
0 Comments
Leave a Reply. |